[Trust is] the foundational principle that holds all relationships.
Trust is the pipeline through which all value moves. I recently wrote on value and the need for value propositions to be made if progress is to be expected. Trust, in my estimation, is a key element in value exchange. Here is the flow as I see it. Imagine a pipe. Through the pipe flows needs and wants in one direction. After, in the opposite direction, flows value. And then consideration returns. Now imagine with me a pipe the size a drinking straw, the cocktail sort. For some reason the other trust is not there. Needs and wants are restricted. The other is guarded with their desires. They not think it in their best interest to open up and share. The result. The first has not the opportunity to help. Even what little they gleam, the straw so small can only receive value in step. Of course consideration is in proportion to value and so the whole thing, the whole process lackluster. Leaving both feeling of what it should have been.
Now image with me a pipe so grand in diameter. Needs and wants are freely shared. Even a hint of a desire is known the other before it is solidified. And value, oh how it can move through this pipeline. Consideration always in proportion leaves both feeling impressed. To put it simply: the more trust; the bigger the pipe. The bigger the pipe; the more desires, value and consideration, which all are in proportion to each other, can flow. It all starts with trust.
Trust, in my estimation, is fundamental to relationships. And business and partnerships are simply relationships. If you ever hear something of the sort, “nothing personal, it’s just business.” This is a hint, in my estimation, that someone does not understand how to move value. That they do not understand business at all.
Are you spending the time building trust that is needed in your business relationship to reach your organization’s goals? How would you measure trust? Perhaps our receipts is a good place to start?
-A takeaway from a Mavidea client website UX meeting
As always good books, takeaways, stories, and/or lessons learned on the subject are most appreciated.